TEQOYA does better for the forests

Always looking for solutions to decarbonize our activities, we will make a donation to the French association “Semeurs de Forêts” (Sowers of Forests), which advocates for square meters reforested and ringfenced... And that changes everything!

M² reforested and ringfenced forests: quality rather than quantity

Reforestation projects are multiplying all over the world - and that's good! - due to the awareness of the importance of the Earth's ‘green lung'. However, not all projects are alike and the “Semeurs de Forêts” go deeper in its engagements: “The race for the ‘number of trees planted' is sometimes done to the detriment of the quality of the plantations, and above all, without taking into account its maintenance", warns the French association. [1]

The widespread error also consists in carrying out monospecific plantations without any ecological interest, or even more destructive than beneficial concerning the quality of the soil or biodiversity. In France, this is mainly the case with massive plantations of resinous wood (from conifers), and we saw last summer how little resistance these monoculture-planted forests have an impact on the spread of wildfires.

A very common mistake is to plant monospecific trees without any ecological interest, or even more destructive than beneficial concerning the quality of the soil or biodiversity. In France, this is mainly the case with massive plantations of resinous wood (from conifers), and we saw last summer how little resistance these monoculture-planted forests have an impact on the spread of wildfires.

Forest biodiversity: long term commitments

“Semeurs de Forêts” engages itself in long-term choices. This is why this French association reforests on land it first acquired so as not to depend on political uncertainties or changes in the owners' vision. It favors the diversity of plant species (more than thirty on their land), plenty of space between the trees, young shoots well nurtured, and free evolution.

"Rather than replanted trees, we should speak of reforested and ringfenced square meters... once protected, the land evolves into a forest by itself. The forest is not a field of trees, we must rethink reforestation in France!", explains Florence Massin, the President of the French association.

Their vision is to create even larger reserves on the French territory, where nature and biodiversity will find refuge.

1 TEQOYA air purifier purchase, 1 m² reforested and ringfenced

Since TEQOYA's creation, eco-responsibility has been in our DNA: air purifiers designed to last, manufactured locally, without any consumables, with 100% recyclable packaging...

Let's protect our forests together: during our seasonal promotions, 1m² will be reforested and ringfenced for each TEQOYA air purifier purchased! 🌳

Sources

[1] Des nouvelles de Semeurs de Forêts - NL #17 février 2021 : https://semeursdeforets.org

[2] Le Memento - Inventaire Forestier : https://inventaire-forestier.ign.fr/IMG/pdf/memento_2020.pdf